Coma Begins on A & E Tonight
Labor Day, 9/5/12
Jefferson Institute Visit
A&E Takes You Under at San Diego Comic Con 2012
The Coma Experience
(Based on the A&E Experience From Ridley and Tony Scott)
HELD IN SAN DIEGO DURING COMIC-CON
THURSDAY, JULY 12 SATURDAY, JULY 14 FROM 11AM 9PM
Located on 1st Avenue and J Street Just Outside the San Diego Convention Center
Free and Open to the Public
NEW YORK, NY, July 9, 2012 This year at Comic-Con, fans can partake in an immersive experience into A&Es Coma, a modern day retelling of the Robin Cook novel and iconic film by Michael Crichton. Produced by Ridley & Tony Scott, the two-night event premieres this Labor Day on A&E. Fans walking the grounds outside of Comic-Con can come and join the thriller experience of Coma from Thursday, July 12 through Saturday, July 14 at 11am 9pm on 1st Avenue and J Street right outside of the San Diego Convention Center. Doctors will be handing out patient bracelets for admittance to the 15,000 square foot Jefferson Institute, the ominous leading institute in coma patient care from the mini-series. The Coma Experience is free and will include:
Reception - Participants will be greeted by Jefferson Institute nurses who will admit them into The Coma Experience. The nurses will guide the visitors to the security monitors so they can get a glimpse of what theyre about to step into as well as see exclusive, first-look footage from the mini-series.
Surgery - Nurses will then take fans to the experiential surgery room where theyll meet surgeons who will decide if theyre good candidates for the tour. If so, fans will have the option of getting a 3-D surgical scar tattoo.
Area 2 - As part of the experience, visitors will be allowed to access The Jefferson Institutes highly secured Area 2, where they will get a glimpse of the doctors at work. In this room, Jefferson Institute human specimens will be on display designed with the chilling look and feel thats authentic to the mini-series.
Area 8 Green Screen - Finally, visitors will be able to step into Area 8, which will be the end of The Jefferson Institute tour. Area 8 will offer visitors the opportunity to get an up close and personal view of an actual Coma Pod that was used in the Ridley & Tony Scott production. In addition, visitors may participate in a green screen photo opportunity that places them into the iconic Coma Pod as if they themselves are the victims of the Jefferson Institute.
For a fully immersive experience that extends beyond Comic-Con, fans can go to www.comaconspiracy.com where they can activate a thrilling digital experience. The hacker activists that are trying to take down the Jefferson Institute in the mini-series will invite visitors to join their cause, and opting-in will launch a highly-targeted digital cat-and-mouse game that pulls fans into the heart of the Coma Conspiracy. Here, participants will feel first hand what its like to go up against the all-knowing, all-powerful and heavily financed Jefferson Institute.
Coma is a two-night special event starring James Woods, Geena Davis, Richard Dreyfuss, Ellen Burstyn, Lauren Ambrose (Six Feet Under) and Stephen Pasquale (Rescue Me) premiering on A&E, Monday, September 3 and concluding on Tuesday, September 4 at 9PM ET/PT each night. In Coma, a young doctor (Lauren Ambrose) discovers that something sinister is going on in her hospital after routine procedures send more than a few seemingly healthy patients into comas on the operating table.
Coma is produced by Sony Pictures Television for A&E Network. Executive producers are Ridley Scott, Tony Scott, David W. Zucker, Martin Erlichman and Mikael Salomon.
About A&E Network
A&E is Real Life. Drama. Now reaching more than 99 million homes, A&E is television that you cant turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the networks original scripted series, including The Glades and Longmire, to signature non-fiction franchises, including the Emmy-winning Intervention, Duck Dynasty, Hoarders, Beyond Scared Straight and Storage Wars, and the most successful justice shows on cable, including The First 48. The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at www.aetvpress.com.